As a new academic year begins, Washington University in St. Louis is unveiling a new visual identity and an enhanced effort to communicate its important contributions in the areas of education, research and patient care to key internal and external audiences. The update includes a new university logo and website and the official adoption of the widely used, shortened version of the university’s name, “WashU.” The primary goal of the initiative is to raise awareness about WashU and to share the story of the people and programs that make the university world-class and distinctive.
